The House of Suntory Dojo Advocacy programme 2023 (later referred to as “The Dojo Advocacy Programme”) will start on Monday 10th of July 2023 and end on Thursday 30th of November 2023. The Dojo Advocacy Programme is open to UK (England, Wales, Scotland, and Northern Ireland) residents aged 18 or over who have been signed up by an approved Edrington UK Distribution Limited (later referred to as “Edrington UK”) employee in partnership with the venue in which the participant works. Employees and their immediate families of Edrington UK, Beam Suntory International agencies or anyone else professionally connected with the programme are excluded from applying to The Dojo Advocacy Programme.

There are 2 places on a trip to Japan (the “Suntory Japan Trip”) to be won.


To be eligible to win one place on the Suntory Japan Trip, The Dojo Advocacy Programme participants must have entered their details on https://www.suntorydojo.com/apply-to-suntory-dojo/ and have participated in the two full day Monozukuri Masterclasses (dates below).

At the beginning of The Dojo Advocacy Programme, each participant will be given one Kaizen classic cocktail, they will apply the concept of Kaizen ‘continual improvement’ to gradually refine their Kaizen Classic. Participants who win a place in the finale, will take part in 3 additional masterclasses called “Community events” in October and November (dates to be advised). Participants will be asked to present their Kaizen Classic to Ueno Hidetsugu and James Bowker at the finale in November.

At the end of the two full day Masterclasses participants will be invited to compete in a competition. Participants will need to create Ikebana garnishes for a Haku / Roku / Toki based Kaizen classic cocktail of their creation. Participants will take a photo of their cocktail creation and post it on their social media account, tagging @raff_di in the post. Submission should be completed no later than 23.59pm on the 11th September 2023. Participants will be scored in points out of 25, as judged by the House of Suntory Brand Ambassador. Scoring will be based on the aesthetic of the cocktail via a picture on social media.

The participants with the top 12 average scores across the 3 cities where the Masterclasses are taking place (4 from each city London, Manchester, Edinburgh) will win the opportunity to present their ‘Kaizen Classic’ Cocktail to the Dojo Finale Masters at the Dojo Finale in November. The Dojo Advocacy Programme participants with the two best ‘Kaizen Classic Cocktails’, as judged by the Dojo Finale Masters, will each win a place on the “Suntory Japan Trip”. Winners’ selection will take place on the evening of the Dojo Finale. The winners will be notified by Edrington UK and in the event a claim for the prize is not received by Edrington UK within 3 days of notification, Edrington UK reserves the right, at its discretion, to withdraw prize entitlement and/or award the prize to the next best entrant. Edrington UK’s decision on points scored and who has won is final. In the event that a winner is no longer able to attend the Suntory Japan Trip, Edrington UK, at its sole discretion, may withdraw the prize entitlement and/or award the prize to the next best entrant. No cash alternative will be offered in whole or in part in connection with this programme.


Dates may be subject to change at Edrington UK’s discretion.

The Dojo Advocacy Programme Masterclass dates:


  • Monday 10th July 2023
  • Tuesday 11th of July 2023
  • Monday 11th of September 2023
  • Tuesday 12th September 2023


  • Tuesday 18th July 2023
  • Tuesday 19th September 2023


  • Thursday 20th July 2023
  • Thursday 21st 2023


These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering The Dojo Advocacy Programme all participants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.


The Dojo Advocacy Programme is open to UK (England, Wales, Scotland, and Northern Ireland) residents aged 18 or over. Employees and their immediate families of Edrington UK, Beam Suntory International, its agencies or anyone else professionally connected with the programme are excluded from applying to the programme. Participants will only be confirmed if approved by their employer venue House of Suntory Brand Ambassador, and Edrington UK Account Manager.


The initial registration period for The Dojo Advocacy Programme will be open from 09.00am Monday 3rd April 2023 and will end at 23.59pm on Friday 5th May 2023. The programme will start on Monday 9th July 2023 at 10am and end on Thursday 30th of November 2023.


Please register your employment venue and personal details at https://www.suntorydojo.com/apply-to-suntory-dojo/ no later than 23.59pm on Monday 8th of May. By registering you confirm that you have the permission of the owner or manager of the outlet to enter into the programme as well as a confirmed space on the programme from your Edrington UK Account Manager.

Following registration at https://www.suntorydojo.com/apply-to-suntory-dojo/  up to 100 outlets will be confirmed to participate in The Dojo Advocacy Programme Dojo. The venues selected will be sent a confirmation email.


By entering The Dojo Advocacy Programme, you are giving Edrington UK permission to share your image and name on Suntory and partner business social media channels as part of the programme. Participants are required to attend all four Monozukuri Masterclass in The Dojo Advocacy Programme  and to have met all of the participation requirements of The Dojo Advocacy Programme to be eligible to win a place on the “Suntory Japan Trip”.


The Dojo Advocacy Programme– 2 places on the “Suntory Japan Trip”

The trip will comprise a maximum of 7 days in Japan, including: travel to and from a UK airport, return flights to Japan, accommodation, subsistence, and internal travel within the set itinerary. All reasonable expenses will be covered by Edrington UK at their discretion and any activities outside of the agreed itinerary or costs not deemed as a reasonable expense will be the responsibility of the prize winners to cover. Note experiences, distillery tours and other activities will also be available depending on COVID-19 guidelines and can be cancelled at the Edrington UK’s discretion.

The trip will take place before the end of 2024, exact dates to be advised. The winners will fly from London and return to London. Edrington UK will arrange at its cost travel from respective home (UK) addresses to and from the London airport selected by the Edrington UK. All correct valid visas and passports must be confirmed prior to travel by the participant. The prizes are non-transferable, must not be offered for resale, and rights to postpone the trip are reserved by Edrington UK but cannot be amended by the winners.


Except for any liability that cannot be excluded by law, Edrington UK (including its officers, employees and agents) excludes all liability, for any injury sustained, loss, or damage (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way out of The Dojo Advocacy Programme, including, but not limited to, where arising out of the following: any theft, unauthorised access or third party interference; or any tax liability incurred by any participant.

Edrington UK does not assume any responsibility, liability, loss, or damage sustained as a result of or in connection with The Dojo Advocacy Programme: for late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected entries, claims or correspondence due to error, omission, tampering, deletion, theft, and communications failure or otherwise; where there is no breach of any legal duty of care owed to the participant; where any loss or damage is not a reasonably foreseeable result of breach of any such duty of care; where any loss or damage or increase in loss or damage results from a breach by the participant of these terms and conditions or to the extent that the participant has failed to mitigate such loss or damage; and for business losses, and/or losses to non-consumers and any other third party.

Edrington UK reserves the right to amend, alter or withdraw The Dojo Advocacy Programme as necessary due to exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable and to substitute the prize with one of equivalent or greater value. The prize or its alternative must be accepted as offered. No cash alternative will be offered in whole or in part in connection with this programme.

If there is any reason to believe that there has been a breach of these terms and conditions or incorrect, illegible, fraudulent or other invalid or improper information has been provided, Edrington UK may at its sole discretion refuse to award the prize to the winning entrant.

By participating in this programme, individuals will be deemed to have read and understood these terms and conditions and be bound by them and by any other promotional material.

The full name and counties of the prize winners can be obtained from Edrington UK. The winners agree to take part in reasonable publicity, at the option of Edrington UK, with no further recompense.

By signing up to and participating in The Dojo Advocacy Programme participants agree to be included in any photography or video during the programme period and agree the use of their name, image and images of their cocktail creations in advertising, marketing and promotional materials across all Edrington UK channels throughout the programme period. In particular, participants grants to Edrington UK  and its designees, an unconditional, irrevocable, worldwide and perpetual license to use the entrant’s name, Instagram handle/username, statements, and entry/submission/images, or other material contained in such entry/submission, as submitted or as edited, altered or modified in any way by Edrington UK or its designee(s) in its sole discretion, including but not limited to for advertising or any other purposes, without additional review, notification, compensation, or approval from the entrant (unless prohibited by law).

The participant confirms that (i) any images / submissions are original works, are not defamatory and do not infringe third-party rights, (ii) there are no conflicting agreements in place that restrict usage of these images or other submissions, (iii) all persons appearing in any images are over 25 years old (iv) they have consent to use any third-party image in the entry and rights have been waived for that use and (v) they will produce evidence of any required consents at the Edrington UK’s request, or risk being disqualified from participating in The Dojo Advocacy Programme.

Edrington UK is not liable for any delay or failure to perform any obligation to the entrant that is caused by any circumstance beyond its reasonable control or by any act or omission of any third party although it will always use reasonable endeavours to minimise any entrant disappointment.

These terms and conditions are governed by the Laws of Scotland and are subject to the exclusive jurisdiction of the Scottish courts.

The Dojo Advocacy Programme is administered by Edrington UK, 191 West George Street, Glasgow, G2 2LD.

Suntory Dojo